Looking for more content?
We know that creating high quality content that drives high engagement and conversion takes time and resources. Creating 1-2 new content pieces a month just isn’t keeping up with demands of [...]
What is behavioral targeting and how does it provide results-oriented marketing campaigns?
From December 2017 Marketing Insights Blog Buyers start on a journey of discovery that then leads them to awareness and consideration before making a decision and a purchase. It can be a short or [...]
The Importance of Social Strategy in Content Marketing
Nick Giallourakis is an expert in digital product development and has a true love for content marketing and engaging material. His recent blog in Folio discusses how your social platforms can be [...]
You’re charged with being the “marketing super hero.”
From September 2017 Insights Blog Exhibiting at events and your sales staff are great 1:1 engagement tools. When you can’t meet or draw all of your potential customers to your website or meet [...]
Use Market Research to inform your marketing strategy and avoid costly mistakes
From November 2017 Marketing Insights Blog Kristin Letourneau, Informa’s Director of Market Research, was recently named on the 2017 Folio’s 100 List which celebrates the magazine and media [...]
