6 Shocking Myths About Subject Lines

In this article from Litmus, author, Chad White provides an interesting take on Subject Lines, one that may have you rethinking how you are constructing this very important element.  Do Subject Lines Have the Biggest Impact on Whether a Subscriber Opens an Email?  Do Your Subject Lines Need to Grab Attention with Provocative and Intriguing Language?  The answers he provides may have you simplifying your subject lines and setting new goals for your campaigns. Read about the six myths here