Eight steps to create an effective marketing plan for your event

Marketing is crucial to your event not only because it fills the room, but because it’s also the very first experience new attendees have with your event. As you embark on creating your marketing plan, think about what kind of impression you want to set.

Use the following  eight steps as a guide to creating your event’s marketing plan:

1. Set goals
2. Identify your budget
3. Gather your core team
4. Get organized
5. Analyze and review existing strategies
6. Create your strategy
7. Build your marketing plan
8. Revisit your team needs

After completing steps one through eight, you should have a solid framework for creating a winning marketing plan that will help you reach your goals and build momentum for your event. Read the full article here