Trusted Insights for the $1B+ Electrical Systems Market

Leveraging high-quality content to drive brand awareness, build marketing pipeline and generate leads for marketers wanting to connect with electrical professionals who design, construct, operate and maintain electrical systems.

EC&M Audience

Job Function

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Top Industries Served

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0 M

monthly page views

0 %

are engineering professionals or management

0 K

qualified print subscribers

Solving Marketers Biggest Challenges

Launch & Awareness
Launch & Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads. Strategies that increase engagement and leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions


Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

Thought Leadership

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

Lead Generation

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.


Guide your strategy, gain insights, stay ahead of the competition.

Cool Campaigns


Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Manufacturing Insights

Expert Spotlight

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    Account Executive – West
    Dave Kathe

    Media Sales Specialist
    Mark Crews

    Managing Director
    John DiPaola


    Senior Director of the Content
    Dave Blanchard

    Contributing Editor
    Adrienne Selko

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