Insights and Trends for Navigating the $59B Rental Market

Connecting marketers with decision makers responsible for rental centers, retail stores and dealerships through high-quality content focused on the latest equipment and business strategies.

Rental Equipment Register Audience

Primary Business Activity

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Primary Market

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Are Managers and Above

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Monthly Page Views

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Average Newsletter Open Rate

Solving Marketers Biggest Challenges

Launch and Awareness
Launch and Awareness
Build awareness and generate excitement for new solutions and products.
Content Marketing
Content Marketing
Inform to engage and convert hardcore leads.
Engaged Sales Leads
Engaged Sales Leads
Driving a faster sales cycle.

Increase your sales with our help–through product messaging strategies and adept advertising programs.

Marketing Solutions


Reach a large or hyper-targeted audience via display, newsletters, programmatic, native, and print options.

Thought Leadership

Fuel content marketing strategies with visual storytelling, content creation services and lead conversion programs.

Lead Generation

Engage target audiences, generate and qualify leads through behavioral scoring to shorten the sales cycle.


Guide your strategy, gain insights, stay ahead of the competition.

Cool Campaigns


Using Research as a Base for your Content Marketing and Lead Generation Strategy

Not all marketers have the opportunity to launch a marketing program with a blank slate, but when the occasion arose for the ABB Marketing Team, they knew that they wanted to do it right.  With the goal of generating new leads for their business division through content marketing and digital channels the team knew they needed a partner that could deliver a rich database to target their key personas, unique solutions for engaging prospects and expertise for converting those prospects to leads.

Building Insights

Expert Spotlight

    Sponsorship Opportunities

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    Editor In Chief
    Michael Roth

    Managing Editor
    Steve Averett

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