Who influences millennial, Gen X and baby boomer technology buyer’s purchase decisions?

Understanding your buyers’ decision-making process is crucial. Exploring the major sources that different generations of decision makers turn to for information in different stages of the decision process is important to your marketing efforts. Take a look at this study done in late 2015, by the Arketi Group. They polled a group of baby boomers, Gen X and millennial respondents to see what sources they use when evaluating a technology purchase. Check out the results here.