WEBINAR
It’s All About The Data
Using Hypertargeting to Boost Performance and ROI
November 12, 2018 @ 11am ET / 8am PT
In Informa Engage’s recent 2018 B2B Marketing Trends report, marketers reported that acquiring the right data to refine their targeting is key.
But where do you start?
What data is needed and how do you access it?
What is included in this educational webinar:
Expertise
Informa Engage experts lend their expertise in developing targeted marketing programs fueled by data.
Current Data Strategies
Find out what is driving current data strategies and which of those strategies lead to success and ROI.
Register for It’s All About The Data
What you will learn:
Where “data” comes from
What is 1st party data and why it is better than all other kinds of data
Why you need to target your data
How to use specific data to fuel your marketing campaigns
How targeted data outperforms non-targeted marketing campaigns
Presenters
Dean Muscio
VP, Digital Growth
Industry & Infrastructure Intelligence
Industry & Infrastructure Intelligence
I am an experienced Digital Transformation Executive with a comprehensive record of success developing and leading monetization strategies for digital products and businesses.
Joann Kropp
VP, Global Data Solutions
Informa
Informa
