Kalinda Livingston, Associate Program Manager at Informa Engage recently shared insight on effective ways to produce high-value content that will engage the decision makers most important to you. [...]

B2B marketing is unique, and uniquely challenging. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and [...]

You may be used to dealing with a seasoned sales professional to handle all your ad buying needs and you like it that way. We get that. But if you know what you need and want to save time and [...]

There have been several predictions for AI in 2019. Some even came from AI itself! Big growth in AI data and tools. Rising trends are chat and creative AI. Our favorite might be the increase in [...]

In marketing, a call to action (CTA) is an image or text link meant to prompt a visitor to take part in a specific action. The action you want visitors to take can be almost anything – register [...]