Lead Generation
Convert Qualified Leads with Our Experts at Your Side
To generate high-quality leads, you need to know the priorities of your target audience. When you can employ a support team that, like you, deeply understands your client’s business needs, but is also expert in the latest marketing strategies and has access to behavioral data, conversion rates will soar.
Download the Latest B2B Marketing Trends Report
B2B marketing is unique, and uniquely challenging. Priorities and practicalities vary by company size and by industry. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.
Top 3 Insights
- B2B marketing is unique, and uniquely challenging.
- Priorities and practicalities vary by company size and by industry.
- The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and voluminous.
Topline B2B Marketing Trends
- B2B Video Gaining Momentum. The incredible metrics of video cannot be ignored: It’s boosting email click-through rates 200-300% (HubSpot) and increasing landing page conversions rates by 80% (Hubspot).
- Email Continues to Dominate. Despite many heralding the demise of email marketing, search marketing and social media have not been able to topple it, and early signs show GDPR will not have quite the effect as was feared.
- Account Based Marketing is Trending. In our survey, 62% of those who use Account Based Marketing (ABM) intend to increase their investment in it.
Lead Generation Solutions
Account Based Marketing
Be strategic with your approach and start engaging with your ideal prospects as markets of one. Focus your investment on the accounts that matter!
Direct Marketing
The key to any successful marketing initiative is reaching the right audience. We offer data services to enhance your contact data, e-blasts for when you want to deliver your message direct and list rental from our 30+ million first-party database.
Guaranteed Lead Programs
Leverage our audience and trusted brands to syndicate your content assets and generate high-quality leads.
Content Lead Touch
We map three pieces of your thought leadership content to the needs of your prospects at key buying stages. A series of three emails are sent to targeted contacts to generate and nurture their interest. You receive lead data for each user who registers as well as overall campaign engagement metrics.
Webinars
Position your company as an industry expert and connect with prospects who are actively looking for education on a key topic, or solution to their challenge. Webinars are a highly-effective format for delivering powerful, engaging content that generates targeted high-quality leads while allowing you valuable real-time interaction with prospects.
White Papers
Engage digital audiences while helping them solve problems and uncover opportunities around industry topics. Generate leads with custom content or by sponsoring brand content that is proven to be high-performing.
