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B2B marketing is unique, and uniquely challenging. The sales cycles are long, the buyer’s journey is complex, the influencers are many, and the data to drive decisions are diverse and [...]

With the acquisition of Penton, Informa Business Intelligence emerges as a global powerhouse of brands with innovative ways to expand your market reach and ultimately grow your business. See what [...]

You are getting set for your next webinar and have your agenda, the content is clear and concise, a great speaker, the right audience is invited and is set to attend. What additional techniques [...]

Video marketing is a powerful way to gain new audience and engage users, but where should you post your video?  As explained in this article from Brightcove, it depends on your objectives. [...]

In this article from Litmus, author, Chad White provides an interesting take on Subject Lines, one that may have you rethinking how you are constructing this very important element.  Do Subject [...]

Aaron Orendorff’s “50 Best Social Media Tools From 50 Most Influential Marketers Online,” published on the Content Marketing Institute’s website, says that social media is a jungle, with the [...]

How the president-elect sold himself to the American public may not seem to have much at all to do with marketing in the B2B space. But a recent article in the Atlantic Monthly points out that [...]